When morning comes too soon, it can be quite annoying. This 360 campaign for Ambien started with unbranded teasers that led to over 1.5 million hits in 2 days. And also led to the FDA banning unbranded pharmaceutical teasers.

After we established the rooster coming in the middle of the night, we then created content to show how it impacts your next day.

CREDITS

CD: Serge Flores, Stu Fink
Creative: Jay Marrotte, Andrew Curtis

AWARDS & RECOGNITION
 2010 Clio Health, First-ever Grand Clio
2010 Clio Health, Gold
2010 One Show, Shortlist

Adweek, Wall Street Journal, Creativity