On average, people doomscroll through 22.7m (74.5ft) of bad news every day. That’s a lot. So we decided to offset all that doom and gloom. With 22.7m of pure Icelandic joy.

Of course, a global pandemic made it near impossible for tourists to travel to Iceland. But we were able to offer a much needed dose of positivity to people everywhere.

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RESULTS

Increased traffic to Iceland tourism site

FWA Site of the day

Global press: MetroUK, Travel + Leisure

CREDITS

ECD: Stevie Archer
CD: Daniel Bremmer, Andrew Curtis, Ben Morejon
Developer: Avista
Director: Allan Sigurdsson